Manager, Social Media & Content - Marketing General

San Diego, California

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Job ID: 18404
Date posted: 03/03/2026
Schedule: Full-Time
Shift: Day
Department: Marketing General

JOB SUMMARY:

The Manager of Social Media & Content collaborates across the organization to develop and execute a strategic, integrated and results-driven social media plan that will elevate and protect the image and reputation, aligned with the organization's strategic plan. Elevate our brand recognition and consistent message that will deepen impact for Rady Children's to be recognized as the children's health resource of choice, the charity of choice and the employer of choice, actively support enhanced government relations, and be recognized nationwide as an academic medical center, destination medical center and cutting edge selectively distinctive programs.

The Social Media Manager will be a key player on our marketing team that oversees execution and evaluation of a social media program that engages multiple stakeholders in a unified approach to support the organization's goals and reputation. Responsibilities include:

• Manage team and resources to ensure the consistency of ensure accuracy of information and permissions to all patient and families' materials posted.

• Create, edit, and manage content across digital, social, and traditional platforms. Translate complex medical and clinical information into accessible, meaningful stories that connect with diverse audiences.

• Develop the voice and style of the organization, ensure a unified message across all stakeholder groups.

• Develop a reputation strategy to manage negative posts, as well as an escalation plan at the corporate and local level.

• Ensure monitoring occurs after-hours and weekends, inform leadership team of potential high-profile issues or crises.

• Demonstrate problem prevention and problem-solving skills with proper levels of: analysis/evaluation/synthesis, conflict resolution, decision making, planning, group process facilitation and implementation, skills, and ability.

• Ensure accuracy of information and permissions to all patient and families' materials posted.

• Work proactively and collaboratively with stakeholders and supervisor to identify new opportunities.

Maintains an active awareness of goals, objectives, and direction of the social media program as a whole. Executes special projects as assigned by supervisor and/or VP, Marketing.

MINIMUM QUALIFICATIONS:

Bachelor’s Degree

6 Years of Experience

Demonstrated experience managing social media programs representing multiple stakeholder groups

Crisis and reputation management experience

Detail-oriented and team player

Articulate, poised and possesses strong verbal and writing skills

Works efficiently under pressure; meets deadlines; demonstrates strategic thinking and good decision-making, as well as an entrepreneurial spirit

Able to travel and work evenings and weekends, as needed

Demonstrated commitment to respecting differences and contributing to an inclusive working and learning environment

The current salary range for this position is $48.03 to $66.06

Rady Children’s Hospital is committed to compensation that is externally competitive and internally equitable. We demonstrate this commitment by conducting regular market reviews to remain competitive with organizations of similar size in the nonprofit, healthcare sector. The range listed above does not represent the full salary range for the position but is the expected hiring range for qualified candidates. Compensation decisions consider a variety of factors including experience, education, licensure, unique skillsets, organizational need, and internal equity. This posting will remain open from the “date posted” until the hiring manager has determined there is a sufficient applicant pool or until the position is filled.

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